Which Canadian MBA Program Does a Better Marketing Job?
MBA programs of those business schools teach their students how to become a business professional and how to create value for business. Marketing is an important course of MBA program and to some extent is more important than other factors such as technological advance and product quality in the real business world. Many cases have proved marketing' s power. For example, the war of VCR format between JVC and SONY was ending up with JVC's success.
let's check how our business schools do their marketing job for their "business". Most prospective MBA students find out MBA programs they want via three ways: rankings on business magazines, search engine results through key words and word of mouth.
Rankings on business magazines: two main rankings lists are Business Week and Financial Times.
| School Name |
||
|
Queen's university: |
No.1 | |
|
University of Western Ontario: |
No.2 | No.41 |
|
University of Toronto: |
No.3 | No.27 |
|
York Universtiy: |
No.9 | No.49 |
|
HEC Montreal: |
No.10 | |
|
University of British Columbia: |
Second Tier | No.77 |
|
McGill University: |
Second Tier | No.90 |
Search engine rankings of organic results:
| KEY word | Yahoo | MSN | AOL | |
| MBA |
two universities on the First page: 8.Wilfrid Laurier University 9.University of Western Ontario |
No Canadian university on the first page | No Canadian university on the first page | No Canadian university on the first page |
| MBA in Canada |
two universities on the first page: 7.York Univerity Schulich School of Business 8.McMaster University DeGroote School of Business |
No |
One program on the first page: 10. University of Alberta |
One program on the first page: |
Oh, another popular website we use is Wikipedia- MBA in Canada -35 MBA programs on the list.
As for word of mouth, it is really powerful and based on program's reputation, network of alumni.
